Matt Holfelner Image

Hi, I'm Matt. I design end to end UX experiences for clients in logistics, healthcare, retail and other industries.



My Background


Currently, I am a Staff UX Designer at symplr. Previously, I was a principal designer at Sedgwick contracted through Kforce leading a redesign of an internal claims platform. I was a Senior User Experience Designer at g2o. I designed end to end UX experiences for clients in retail, government, and other industries. Before that, I was Sr. UX architect at Humana designing clinical experiences on myHumana.com and Humana.com. These experiences translate clinical jargon into easy to understand experiences and provides members with information vital to their health. I also designed experiences to help members understand their medical data and have better conversations with their physicians. At Netsmart Technologies, I was involved with innovations such as the Primary Care App, Netsmart’s mobile solution to integrate behavioral health information with primary care office visit. I performed usability tests for meaningful use certification on Netsmart’s CareRecords.

Outside of project work, I am interested in new computer interaction paradigms. I enjoy tinkering with the Raspberry Pis, adaptive interfaces (see Summoning the Next Interface),and, blockchain, and AI. Also, I study cultural history of technology. If we do not learn from our history, we are doomed to repeat it. We cannot erase the social history of our devices and practices.

Also, I draw inspirations from: Bret Victor, Alan Cooper, Bill Buxton, Don Norman, Genevieve Bell, Gordon Mackenzie, Sherry Turkle


My Ideal Design Process


Research

First, I find facts, assumptions, user's opinions and feelings(perferably before exploring their expressions) around the problem. Common tools used are contextual observations and interviews, personas, and inferences. After exploring the users problems, I would examine the artifacts (both digital and analog) they use.

Design

Next, I explore assumptions found in research or chosen by the team through the creation of different concepts. Techniques could range from basic whiteboard sketches, wireframing and protoytping.

Test

Finally, I apply a heuristic model of user behavior to see how a protoytpe will work. Then, I test with real users. We will walk through scenarios using the product. Scenarios are generated between the stakeholders and other designers.


Craftsmanship

Design is both about making things and how to make things. More importantly, we seek to know why it is being made. Good understanding of the intentions and motivations behind a design will result in high quality.

Community

Designers do not exist in vacuums. Teams challenge us to be better. Communities give us a foundation for our work

Professionalism

Designers work in value systems. We use our values to create designs, and seek to understand how those designs fit in the community.